WHERE'S PUNCH?
Somewhere on Monkey Mountain, a baby monkey walks alone.
We're going to find him.
The Legend
“He was abandoned the day he was born.”
In a quiet zoo in Ichikawa City, Japan, a baby Japanese macaque named Punch came into the world — and was immediately left behind by his clan.
Against every odd, he survived. Six months of hand-rearing. And through all of it, he never let go of his stuffed monkey companion.
Punch became a symbol. Of resilience. Of the ones who get left behind. Of holding on when everything tells you to let go.
The Real Punch 🐒
The baby macaque who started it all.
Punch at Ichikawa City Zoo, Japan
Punch and his plush companion
The monkey who never let go
The Mission
We are going to Monkey Mountain in Phuket, Thailand.
We will walk among the clans.
We will find the ones who walk alone.
And we will give the chosen one his plush.
This is Where's Punch.
Monkeys Feel It Too 🐒
Baby macaques rejected by their clan have significantly lower survival rates.
In monkey communities, ostracism is used as punishment. The rejected ones are left to fend for themselves.
Punch survived. He never let go. Neither should you.
